The Ordway: The Ordway Center for the Performing Arts is one of the leading performing arts centers in the United States and a catalyst for vibrant arts in Minnesota. Powered by hundreds of talented and dedicated staff members and volunteers, the Ordway is renowned for its multidisciplinary programming, welcoming atmosphere, and comfortable environment. The Ordway welcomes audiences of all ages and backgrounds for year- round eclectic and entertaining offerings, including Broadway musicals, concerts, dance, vocal artists, and new works. Performances take place in the 1,900-seat Music Theater and a 1,100-seat Concert Hall. The Ordway serves tens of thousands of students and families each year through its arts education and community impact programs, and is a proud member of the Arts Partnership, a collaboration comprising the Ordway, Minnesota Opera, The Saint Paul Chamber Orchestra and Schubert Club.

Position Purpose: In collaboration with the VP of Marketing and Sales, the Director of Earned Revenue and Marketing is responsible for spearheading strategies to maximize earned revenue for Broadway@ The Ordway ($10M in the 2024-2025 season), Ordway Presents, and the Flint Hills Family Festival, with a specific focus on generating growth for subscriptions, group sales, and new revenue opportunities. This position will develop a comprehensive marketing and sales strategy that will retain existing and attract and expand new audiences through a mix of direct marketing, digital, telemarketing, group sales, and new initiatives.

Position Details:

• Posting Date: 3/20/2025
• Closing Date: The Ordway is dedicated to building an equitable environment and strongly encourages applications from Black, Indigenous, People of Color, women, transgender, and non-binary candidates. This position will remain open until a diverse and qualified pool of candidates is identified. Applicants from populations underrepresented in the theater field are strongly encouraged to apply.
• Employee Type: Exempt, Full-time
• Pay: $86,400 - $105,832
• Department: Marketing     
• Reports to: VP of Marketing and Sales   

Key Performance Areas:  

• Provide leadership and management to Marketing Manager, Marketing and Media Project Coordinator, Group Sales, and outside telemarketing firm to support the achievement of the Ordway’s mission and strategic plan.
• Develop and lead strategies to maximize earned revenue for Broadway@ The Ordway ($10M in the 2024-2025 season), Ordway Presents, and the Flint Hills Family Festival, with a specific focus on generating growth for subscriptions, groups, and new revenue opportunities.
• Compile, format and report on campaigns and marketing initiatives to measure effectiveness and ensure alignment with strategic organizational goals and objectives.
• Participate on committees and project teams that support the Ordway’s mission to result in enhancement of partnerships, increased revenues, reduction of risk, optimum customer service, and positive employee engagement in support of the Ordway’s mission.

Other Qualifications:

• High school diploma or GED required. Bachelor’s or Master’s degree in Marketing, Advertising, Communications, Journalism or related field, preferred.
• Minimum of three to five years of demonstrated (or transferable) experience in Audience Development, Marketing, and Sales, or other related field required.
• Reliable transportation required.
• Experience in the arts knowledge of Broadway/musical theater preferred.
• Experience in driving subscription growth and optimizing patron journey preferred.
• Proficient in Microsoft Office Suite (Excel, OneNote, Outlook, PowerPoint, Publisher and Word).
• High degree of sensitivity for confidentiality.
• Ability to identify, evaluate, investigate and offer alternative solutions to problems.
• Ability to represent the Ordway in a professional manner.
• Ability to handle multiple tasks and varying workload.
• Ability to work evenings and/or weekends occasionally.

To Apply: For more information or to apply, visit ordway.org/employment. Ordway is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, creed, marital status, familial status, public assistance status, age, local human rights commission activity, national origin, and veteran, or disability status. The Ordway Theater and administrative office are wheelchair accessible and service animals are welcomed. All applicants who have questions or needs regarding access accommodations or interpreting assistance for job interviews are encouraged to reach out to Human Resources.